Engage and convert new users with YoutubeAds
YouTube Advertising Agency
A new reach with Youtube Ads
Youtube Advertising
Direct-to-consumer (DTC) brands have a unique opportunity to leverage the power of Youtube advertising to reach and engage their target audience. With over 2 billion users on the platform every month, Youtube offers a massive audience that can be accessed through targeted ad campaigns. Additionally, Youtube accounts for a significant portion of mobile traffic, making it a valuable platform for reaching potential customers on-the-go. But it's not just about the sheer size of the audience on Youtube – it's also about the effectiveness of video content in capturing attention and driving conversions. Studies have shown that video content is more likely to be shared and remembered than other types of content, and that it can lead to higher engagement and conversion rates. This makes Youtube a particularly valuable platform for DTC brands looking to build brand awareness and drive sales. So if you're a DTC brand looking to maximize your exposure and reach your target audience, consider incorporating Youtube advertising into your overall digital marketing strategy. By creating compelling video content and targeting the right audience, you can effectively reach and engage potential customers on this powerful platform.
Powerful video viewing
Why your brand needs Youtube Ads
At The Marz Agency, we specialize in helping our clients effectively utilize Youtube video campaigns within Google's Performance Max platform. Performance Max is a powerful tool that uses advanced machine learning algorithms and a range of ad formats, including video, to drive performance and maximize results for brands. To ensure the success of our clients' campaigns, we focus on creating compelling and informative video content that resonates with their target audience. This may include product demos, customer testimonials, educational videos, or other types of content that align with our clients' business goals and objectives. In addition to developing high-quality video content, we also use data and insights to optimize our campaigns for maximum efficiency and ROI. By continuously analyzing performance and adjusting targeting and creative elements as needed, we can ensure that our clients' Youtube video campaigns are reaching the right audience and delivering the desired results.
Our Services
Our Process For Youtube Ads
To effectively reach and engage your target audience on Youtube, it is important to first conduct research to understand who you are trying to reach. This will inform your targeting and content creation strategy, ensuring that your message is clear and concise and your ad content is not confusing. At The Marz Agency, we can help you analyze your competition’s ad content strategy and make recommendations based on what is performing well and what we see as opportunities for improvement.
Our Process
- Find target audience
- Plan and create video content
- Test and use various methods of Ads
- Test and Scale campaign
Our Process For Youtube Ads
The first step would be to research who it is we’re talking to. Once we understand our audience, we will plan our targeting and content creation strategy around the ideal client profile. The most important thing is to make the message clear and concise – to make the ad content as least confusing as possible. We will analyze your competition’s ad content strategy and make recommendations based on what’s working best and what we see.
Our Process
- Find target audience
- Plan and create video content
- Test and use various methods of Ads
- Test and Scale campaign
Youtube Case Study
A pet supplement company turned to The Marz Agency to increase brand awareness, drive conversions, and optimize their video strategy on Youtube. The company was seeking to leverage the platform's video capabilities to generate sales and reach their target audience.
The Strategy
The Marz Agency was able to effectively utilize user generated content on Youtube to segment audiences and drive traffic to the website of the pet supplement company. By repurposing this content and targeting current customers, we were able to generate top of the funnel traffic and increase brand awareness on the platform.
- Repurpose content to fit youtube's platform
- Segment video campaigns based on audience list
- A/B testing winning creatives and promotions
- Finding winning creatives and making variations of winners
The Success
After working with The Marz Agency, the pet supplement company experienced the following results:
Youtube Case Study
A pet supplement company, looking to drive conversions across youtube's video platform, came to the Marz Agency to increase brand awareness, generate sales, and optimize their video strategy.
The Strategy
Marz Agency was able to repurpose the user generated content to fit Youtube's platform, segment audiences off current customer lists, and drive top of the funnel traffic to the website.
- Repurpose content to fit youtube's platform
- Segment video campaigns based on audience list
- A/B testing winning creatives and promotions
- Finding winning creatives and making variations of winners
The Success
After partnering up with the Marz Agency we saw the following results:
Increase in Revenue
Increase in CTR
Decrease in CPA
