Email & SMS Marketing Agency NJ
Why you need Email Marketing
Email Marketing that converts
Email marketing is a powerful tool that can drive retention and increase top line revenues for your business. As a full-service digital marketing agency, Marz Agency understands the importance of email marketing and offers comprehensive services to support your campaigns and automated flows. Our team of copywriters, designers, and developers work together to create beautiful imagery, compelling copy, and effective campaigns for email blasts and automated flows. We also offer a full management team to oversee your email marketing strategy and ensure its success. Our goal is to strengthen 1:1 communication channels, drive results for our clients, and nurture customer relationships to increase the lifetime value of each individual on your email list.
We understand the importance of email marketing as a retention tool, which is why we've partnered with Klaviyo, a leading email marketing platform. Our team at Marz Agency works with Klaviyo to create automated journeys and flows that nurture current and potential customers, helping to increase the lifetime value of each individual on your email list. We've seen firsthand the power of email marketing to drive revenue and strengthen customer relationships, and we believe it should be a key component of any comprehensive digital marketing strategy. By including email marketing in your marketing efforts, you can expect to see increased engagement and conversions. Trust Marz Agency to support your email marketing needs and drive results for your business.
Why you need SMS Marketing
SMS/Text Marketing Strategies
As a full-service digital marketing agency, we understand the importance of SMS marketing as a tool for effective one-on-one communication with your audience. That's why we've teamed up with Attentive, a leading SMS platform, to help our clients drive conversions through creative solutions. Timing is key when it comes to SMS marketing because it is an immediate form of communication. That's why it's important to keep messages short and sweet, with a clear call to action. Our in-house SMS copywriter and designer work together to create tailored designs and copy for your specific audience. SMS marketing is on the rise as a cost-effective strategy with a high consumer response rate, allowing your business to increase engagement and drive results.
By including SMS marketing in your comprehensive digital marketing strategy, you can expect to see increased conversions and engagement with your subscribers. It is important to properly collect phone numbers in order to run successful SMS campaigns, and at Marz Agency, we have the know-how to do just that. We also understand how to generate more sales through SMS campaigns, ensuring that your business sees the most success possible through this effective marketing channel.
Marz Agency's Email/SMS Marketing Approach
Our team at Marz Agency will thoroughly analyze your current email and SMS marketing strategies to identify any growth opportunities and implement a plan to drive tangible results. We have the expertise to understand what is necessary in a marketing strategy to drive purchase decisions and will conduct a comprehensive audit of your past performance in these areas. By closely examining your current tactics, we can identify any gaps and develop a plan to address them and drive success for your business.
Our Process
- Analyze and Audit current Strategy
- Plan
- Convert and Retain
- Monitor and Optimize
Marz Agency's Email/SMS Marketing Approach
We’ll do a full analysis on your current strategy, identify any growth opportunities, implement a plan to fill the gaps and drive tangible results. We know what’s needed in the strategy to drive purchase decisions. We will take a deep dive into your past email / SMS marketing performance give you a full audit.
Our Process
- Analyze and Audit current Strategy
- Plan
- Convert and Retain
- Monitor and Optimize
Email Marketing Case Study
Marz Agency was approached by a haircare brand specializing in natural and effective hair growth products, looking to boost revenue and customer loyalty through email marketing strategies that focus on increasing lifetime value (LTV).
The Strategy
Marz Agency was approached by a hair growth e-commerce brand seeking to increase brand loyalty and revenues through effective email marketing strategies. Our team implemented a cross-selling sequence and a comprehensive paid media and content strategy to improve customer retention and drive conversions.
- Designing email banners with promotion
- Custom segments and personalized messages
- Loyalty program for repeat purchasers
- Revamp of current automated email flows
The Success
The email marketing efforts resulted in a significant portion of repeat purchases, with 56% of recipients making additional purchases after receiving just one email. These campaigns and automated email flows contributed to 18.7% of overall revenue for the business.
Email Marketing Case Study
A hair growth e-commerce brand, providing natural and effective haircare grooming products, came to Marz Agency to increase revenues and brand loyalty by implementing LTV strategies through email marketing.
The Strategy
To increase rentention and LTV (lifetime value) we created a cross-sell sequence, combined with a robust paid media and content strategy, to improve customer loyalty and ultimately drive more conversions.
- Designing email banners with promotion
- Custom segments and personalized messages
- Loyalty program for repeat purchasers
- Revamp of current automated email flows
The Success
56% of email recipients were/became repeat purchasers from one email. The email flows and campaigns accounted for 18.7% of overall revenue.
increase in revenue
repeat purchasers
Increase in Spend YoY
