Direct Communication With Your Customer
Email & SMS Marketing Agency
Email Marketing That Converts
Email marketing is a powerful tool that can drive retention and increase top line revenues for your business. Our team of copywriters, designers, and developers work together to create beautiful imagery, compelling copy, and effective campaigns for email blasts and automated flows. We also offer a full management team to oversee your email marketing strategy and ensure its success.
Our goal is to strengthen 1:1 communication channels, drive results for our clients, and nurture customer relationships to increase the lifetime value of each individual on your email list. Our team at Marz Agency works with Klaviyo to create automated journeys and flows that nurture current and potential customers, helping to increase the lifetime value of each individual on your email list. We’ve seen firsthand the power of email marketing to drive revenue and strengthen customer relationships, and we believe it should be a key component of any comprehensive digital marketing strategy.
Why You Need SMS Marketing
SMS/Text Marketing Strategies
As a full-service digital marketing agency, we understand the importance of SMS marketing as a tool for effective one-on-one communication with your audience. That’s why we’ve teamed up with Attentive, a leading SMS platform, to help our clients drive conversions through creative solutions. Timing is key when it comes to SMS marketing because it is an immediate form of communication. That’s why it’s important to keep messages short and sweet, with a clear call to action. Our in-house SMS copywriter and designer work together to create tailored designs and copy for your specific audience.
By including SMS marketing in your comprehensive digital marketing strategy, you can expect to see increased conversions and engagement with your subscribers. It is important to properly collect phone numbers in order to run successful SMS campaigns, and at Marz Agency, we have the know-how to do just that.
Our Process
We start our process with analyzing and auditing current strategy, then we make a plan, covert and retain, and lastly monitor and optimize
Our team at Marz Agency will thoroughly analyze your current email and SMS marketing strategies to identify any growth opportunities and implement a plan to drive tangible results. We have the expertise to understand what is necessary in a marketing strategy to drive purchase decisions and will conduct a comprehensive audit of your past performance in these areas. By closely examining your current tactics, we can identify any gaps and develop a plan to address them and drive success for your business.
Our team will thoroughly analyze your current email and SMS marketing strategy, identifying any areas for growth and implementing a plan to fill in any gaps. We understand the importance of driving purchase decisions and will perform a thorough audit of your past performance in these areas. By segmenting your subscriber lists and tailoring our messaging to be more personalized and relevant to specific groups, we can strengthen our communication and drive tangible results for your business. Our team is dedicated to ensuring that your email and SMS marketing efforts are fully optimized and effective in driving engagement and conversions.
Once we’ve developed a comprehensive email and SMS marketing strategy, we will focus on converting and retaining your customers through personalized automated flows, journeys, and compelling campaigns. Our team will work with you to create a personalized welcome series, post-purchase flows, and cross-sell flows to increase lifetime value. We will also promote your brand’s latest offerings and any seasonal promotions you want to share with your customers. Our goal is to foster strong relationships with your audience and drive tangible results through effective email and SMS marketing.
Our team of Email / SMS designers and copywriters is dedicated to ensuring the success of your marketing efforts. We will carefully monitor the performance of your campaigns and make necessary adjustments to drive conversions and improve results. We understand the importance of staying up to date with industry trends and adapting to the needs of your business, particularly when it comes to seasonality and promotions. Our in-house team will create engaging content with effective calls to action, as well as customize outbound campaigns to fit your specific needs. We will work with you to promote your brand’s latest offerings and seasonal promotions, all while remaining cost-efficient and driving revenue for your business. With our comprehensive approach, we will help your business succeed through Email and SMS marketing.
Email Marketing Case Study
Marz Agency was approached by a haircare brand specializing in natural and effective hair growth products, looking to boost revenue and customer loyalty through email marketing strategies that focus on increasing lifetime value (LTV).
The Strategy
Marz Agency was approached by a hair growth e-commerce brand seeking to increase brand loyalty and revenues through effective email marketing strategies. Our team implemented a cross-selling sequence and a comprehensive paid media and content strategy to improve customer retention and drive conversions.
- Designing email banners with promotion
- Custom segments and personalized messages
- Loyalty program for repeat purchasers
- Revamp of current automated email flows
The Success
The email marketing efforts resulted in a significant portion of repeat purchases, with 56% of recipients making additional purchases after receiving just one email. These campaigns and automated email flows contributed to 18.7% of overall revenue for the business.
Interested in scaling your business?
Get in touch with us here. We look forward to working with you.
