Advertising to Millennials and Gen Z
Snapchat Advertising Agency
Get connected with a new audience
How Effective is Snapchat Advertising?
Snapchat advertising is the best way to reach millenials and Gen Z, with their network reaching over 75% of this audience. Snapchat has over 347 million daily active users and, if you're looking to connect to people sharing real-life moments then this is just the place. You'll have content opportunities to think outside the box and create ads that capture fleeting moments. Snapchat is the platform of choice for people who enjoy sharing their purchases. Snapchatters have $4.4 trillion in global spending power and they're ready to spend. On average, Snapchatters spend over 30 minutes on Snapchat everyday and share real-life moments and is a great place to leverage user-generated content. Snapchat's advertising platform is under utilized by brands and the ones that find a groove, will get ahead of their competition. Overlooking this Snapchat's ad platform can be damaging to a brand looking to advertise to the Millenial and Gen z audience. When partnering with the Marz Agency, we will plan and implement a Snapchat Ads strategy that will increase brand awareness and later drive conversions. The importance of Snapchat as a top of the funnel traffic source cannot be understated. By utilizing user-generated content and targeting high-intent audiences, we are able to drive traffic and conversions for our clients. Our team takes a holistic approach to ad content and strategy, ensuring that every campaign we run is effective and efficient.
Gen Z & Millenials
How do I Run Snapchat Ads
Snapchat is the platform of choice for millenials and Gen Z, with over 75% of this audience being active users. This is a great opportunity for brands to reach a younger demographic through full-screen ads that are placed between organic content. The key to success on Snapchat is creating compelling content that captures real-life moments and engages the user. At Marz Agency, we have extensive experience with Snapchat advertising and have spent millions of dollars on user-generated content and collection ads on the platform. Our team of in-house designers is skilled at creating content that will captivate the user's attention and drive conversions. We also understand the competition on Snapchat and know how to effectively reach your target market. If you want to get started with Snapchat advertising, our team is here to help. We offer a comprehensive approach to building and executing successful Snapchat ad campaigns. Contact us today to learn more about how we can help your brand succeed on this platform.
A Snapchat Advertising Campaign That Works
Marz Agency offers a thorough digital marketing audit to assess your current strategies and identify areas for improvement. Our team will examine every aspect of your digital marketing efforts to determine the efficiency of your current tactics and pinpoint any gaps in your strategy. Based on your specific business needs, goals, and existing strategies, we will create a customized digital marketing plan to help you achieve success. Partnering with Marz Agency ensures that you have a comprehensive approach to digital marketing that is tailored to your unique needs.
Our Process
- Audit and Analyze
- Plan and tailor
- Create campaigns
- Optimization
A Snapchat Advertising Campaign That Works
A digital marketing audit is a deep dive into your current digital marketing strategies. The goal of this audit is to see determine how far along you are with your digital marketing strategy and where we can find gaps to fill. Our team will find the inefficiencies of your current digital marketing strategy and make suggestions based upon your needs. Once our team properly assess your business needs, goals, and strategies, we will create a comprehensive digital marketing plan that will work for you.
Our Process
- Audit and Analyze
- Plan and tailor
- Create campaigns
- Optimization
Snapchat Case Study
King Of Paw came to us with the goal of reaching a return on ad spend of 2.5x through Snapchat advertising, with a budget of at least $4,000 per month. Using their existing assets and fine-tuning their target audience, we were able to achieve significant growth and surpass their initial goals.
The Strategy
Our initial goal was to drive conversions and expand the brand's audience reach through targeted advertising on Snapchat. By utilizing Snapchat's advanced targeting options and creating valuable lookalike audiences, we were able to achieve success for the brand.
- Recreate content repurposed for snpachat advertising.
- Leverage current audiences & new audiences using data
- Optimizing current landing page
The Success
We were able to see a 245% increase in website visits as well as a 65% increase on revenues. We were able to achieve a 2.72x ROAS using snapchat advertising.
Snapchat Case Study
King Of Paw's initial goal was to spend a minimum of $4k per month with a 1.5x ROAS on Snapchat. We utilized their existing asset and tweaked audiences which allowed us to scale.
The Strategy
Our strategy was optimizing for conversions off the bat and unlocking a new set of audiences for the brand. We were able to utilize snapchat's unique targeting and created valuable LAA audiences.
- Recreate content repurposed for snpachat advertising.
- Leverage current audiences & new audiences using data
- Optimizing current landing page
The Success
We were able to see a 245% increase in website visits as well as a 65% increase on revenues. We were able to achieve a 2.12x ROAS using snapchat advertising.
Increase in Revenue
Increase in Reach
Increase in ROAS
