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Advertising to Millennials and Gen Z

Snapchat Advertising Agency

Get connected with a new audience

How Effective is Snapchat Advertising?

Snapchat advertising is the best way to reach millenials and Gen Z, with their network reaching over 75% of this audience. Snapchat has over 347 million daily active users and, if you're looking to connect to people sharing real-life moments then this is just the place. You'll have content opportunities to think outside the box and create ads that capture fleeting moments.

Snapchat is just another platform for your customers to consume your content. It's important to inlcude snapchat advertising in your comprehensive digital marketing plan. Many brands aren't on Snapchat yet. That means there will be fewer competitors bidding for your user attention - therefore creating more opportunities for your company to shine.

Snapchat is the platform of choice for people who enjoy sharing their purchases. Snapchatters have $4.4 trillion in global spending power and they're ready to spend. On average, Snapchatters spend over 30 minutes on Snapchat everyday and share real-life moments and is a great place to leverage user-generated content.

Snapchat's advertising platform is under utilized by brands and the ones that find a groove, will get ahead of their competition. Overlooking this Snapchat's ad platform can be damaging to a brand looking to advertise to the Millenial and Gen z audience. When partnering with the Marz Agency , we will plan and implement a Snapchat Ads strategy that will increae brand awareness and later drive conversions.

Gen Z & Millenials

How do I Run Snapchat Ads

photo 2022 09 14 18 04 12 1024x1024 - Snapchat Advertising Agency

Your content on Snapchat has to capture real-life moments. It's a great platform to leverage user-generated content showcasing your product or service.

Snapchat ads are full-screen ads that users see sandwiched between organic content.

Snapchat reaches 75% of Gen Z and millenials, with a majority being between ages 18-24. If that fits your brand's target audience, Snapchat can be great. If not, Snapchat ads won't be your best paid media channel. At the end of the day, you're looking for sales and Snapchats Ads create a huge opportunity for brands looking to target a younger demographic.

Content is King. Your content needs to capture real-life moments and captivate the user. We've spent millions of advertising dollars with user-generated content and collection ads on Snapchat ads. Our team of in-house designers will help your brand create compelling Snapchat content that will capture the user's attention. Once you partner up with the Marz Agency, our team will carefully monitor your Snapchat Ad campaigns to ensure ongoing success.

A Snapchat Advertising Campaign That Works

A digital marketing audit is a deep dive into your current digital marketing strategies. The goal of this audit is to see determine how far along you are with your digital marketing strategy and where we can find gaps to fill. Our team will find the inefficiencies of your current digital marketing strategy and make suggestions based upon your needs. Once our team properly assess your business needs, goals, and strategies, we will create a comprehensive digital marketing plan that will work for you.

Our Process

  • Audit and Analyze
  • Plan and tailor
  • Create campaigns
  • Optimization

A Snapchat Advertising Campaign That Works

A digital marketing audit is a deep dive into your current digital marketing strategies. The goal of this audit is to see determine how far along you are with your digital marketing strategy and where we can find gaps to fill. Our team will find the inefficiencies of your current digital marketing strategy and make suggestions based upon your needs. Once our team properly assess your business needs, goals, and strategies, we will create a comprehensive digital marketing plan that will work for you.

Our Process

  • Audit and Analyze
  • Plan and tailor
  • Create campaigns
  • Optimization

Snapchat Case Study

King Of Paw's initial goal was to spend a minimum of $4k per month with a 1.5x ROAS on Snapchat. We utilized their existing asset and tweaked audiences which allowed us to scale.

The Strategy

Our strategy was optimizing for conversions off the bat and unlocking a new set of audiences for the brand. We were able to utilize snapchat's unique targeting and created valuable LAA audiences.

  • Recreate content repurposed for snpachat advertising.
  • Leverage current audiences & new audiences using data
  • Optimizing current landing page

The Success

We were able to see a 245% increase in website visits as well as a 65% increase on revenues. We were able to achieve a 2.12x ROAS using snapchat advertising.

Snapchat Marketing Agency Use case
Snapchat Marketing Agency Use case

Snapchat Case Study

King Of Paw's initial goal was to spend a minimum of $4k per month with a 1.5x ROAS on Snapchat. We utilized their existing asset and tweaked audiences which allowed us to scale.

The Strategy

Our strategy was optimizing for conversions off the bat and unlocking a new set of audiences for the brand. We were able to utilize snapchat's unique targeting and created valuable LAA audiences.

  • Recreate content repurposed for snpachat advertising.
  • Leverage current audiences & new audiences using data
  • Optimizing current landing page

The Success

We were able to see a 245% increase in website visits as well as a 65% increase on revenues. We were able to achieve a 2.12x ROAS using snapchat advertising.

65%

Increase in Revenue

245%

Increase in Reach

2.12x

Increase in ROAS