Advertising to Millennials and Gen Z
Snapchat Advertising Agency
Get connected with a new audience
How Effective is Snapchat Advertising?

Snapchat advertising is the best way to reach millenials and Gen Z, with their network reaching over 75% of this audience. Snapchat has over 347 million daily active users and, if you're looking to connect to people sharing real-life moments then this is just the place. You'll have content opportunities to think outside the box and create ads that capture fleeting moments. Snapchat is the platform of choice for people who enjoy sharing their purchases. Snapchatters have $4.4 trillion in global spending power and they're ready to spend. On average, Snapchatters spend over 30 minutes on Snapchat everyday and share real-life moments and is a great place to leverage user-generated content. Snapchat's advertising platform is under utilized by brands and the ones that find a groove, will get ahead of their competition. Overlooking this Snapchat's ad platform can be damaging to a brand looking to advertise to the Millenial and Gen z audience. When partnering with the Marz Agency, we will plan and implement a Snapchat Ads strategy that will increase brand awareness and later drive conversions. The importance of Snapchat as a top of the funnel traffic source cannot be understated. By utilizing user-generated content and targeting high-intent audiences, we are able to drive traffic and conversions for our clients. Our team takes a holistic approach to ad content and strategy, ensuring that every campaign we run is effective and efficient.

Gen Z & Millenials
How do I Run Snapchat Ads

Snapchat is the platform of choice for millenials and Gen Z, with over 75% of this audience being active users. This is a great opportunity for brands to reach a younger demographic through full-screen ads that are placed between organic content. The key to success on Snapchat is creating compelling content that captures real-life moments and engages the user. At Marz Agency, we have extensive experience with Snapchat advertising and have spent millions of dollars on user-generated content and collection ads on the platform. Our team of in-house designers is skilled at creating content that will captivate the user's attention and drive conversions. We also understand the competition on Snapchat and know how to effectively reach your target market. If you want to get started with Snapchat advertising, our team is here to help. We offer a comprehensive approach to building and executing successful Snapchat ad campaigns. Contact us today to learn more about how we can help your brand succeed on this platform.
A Snapchat Advertising Campaign That Works
Marz Agency offers a thorough digital marketing audit to assess your current strategies and identify areas for improvement. Our team will examine every aspect of your digital marketing efforts to determine the efficiency of your current tactics and pinpoint any gaps in your strategy. Based on your specific business needs, goals, and existing strategies, we will create a customized digital marketing plan to help you achieve success. Partnering with Marz Agency ensures that you have a comprehensive approach to digital marketing that is tailored to your unique needs.
As a comprehensive digital marketing agency, Marz Agency is dedicated to providing a full-service approach for businesses seeking to improve their online presence. Our team will conduct a thorough audit of your current digital marketing strategy to identify any gaps or inefficiencies. Based on your business needs, goals, and strategies, we will create a customized digital marketing plan to effectively target your audience and drive conversions. From deciding on the appropriate platforms to use and the type of campaigns to run, to implementing the necessary tech stack and SAAS tools, we will take a holistic approach to ensure the overall success of your online business.
At Marz Agency, we take a comprehensive approach to implementing your digital marketing campaigns. We begin by setting up all necessary pixel and tag integrations to track your website events, and establish cross-channel funnels to reach your target audience across multiple platforms. This ensures that your message is effectively delivered to your prospective customers. Once we have a solid foundation in place, we will launch your campaigns across the platforms we believe will be most effective for your business needs. By taking a wholistic approach to your digital marketing strategy, we are able to optimize your important metrics and KPI’s for maximum success.
Our team at Marz Agency understands the importance of data-driven marketing strategies, and we will work with you to optimize your campaigns in order to maximize their performance and drive revenue for your business. By setting and tracking key performance indicators, we can analyze the effectiveness of our efforts and adjust our approach as needed to ensure that we are maximizing the return on your ad spend. With our comprehensive approach to marketing, including both content creation and paid media efforts, we will ensure that your business is reaching its full potential online. We believe in transparency and will provide regular reports on the progress of your campaigns, so you can see the impact of our efforts firsthand.
Our Process
- Audit and Analyze
- Plan and tailor
- Create campaigns
- Optimization
A Snapchat Advertising Campaign That Works
A digital marketing audit is a deep dive into your current digital marketing strategies. The goal of this audit is to see determine how far along you are with your digital marketing strategy and where we can find gaps to fill. Our team will find the inefficiencies of your current digital marketing strategy and make suggestions based upon your needs. Once our team properly assess your business needs, goals, and strategies, we will create a comprehensive digital marketing plan that will work for you.
After going through your business and digital marketing strategies, we will identify all of your needs. In doing so, we will create a comprehensive digital marketing plan tailored specifically to your business needs. We will prioritize what’s crucial first then tackle on any other inefficiencies your business may have online. We will decide for you which platforms to utilize, the type of campaigns to run, and the proper tech stack and SAAS tools to help the overall success of your online business.
Once we create a comprehensive digital marketing plan for your online business, we will put it into action by creating your campaigns across the platforms we see best fit for your marketing needs. This includes setting up all pixel and tag integrations to ensure the tracking of all website events we set up. As well as setting up cross-channel funnels to target your audience across multiple platforms to make sure your message gets delivered to your prospective customers. In doing so, we will have an omni-channel approach to your digital marketing strategy, and be able to optimize your important metrics and KPI’s.
After we’ve created your digital marketing campaigns across the necessary platforms, we will actively optimize your campaigns. We will help you get a better understanding of your target KPI’s (Key Performance Indicators) and metrics, and have a data-driven approach to optimizing your results. By following our digital marketing framework, we can scale and increase performance while driving more revenue through these paid media channels; essentially double down on the winners, and cut the losers. With our content creation and paid media strategies, our team will guarantee your business is optimized to it’s full capacities. It is of great importance to optimize and scale efficiently so it allows you to mitigate any wasted ad spend. We believe in transparency, and our team will provide you with a monthly report consisting of your target KPI’s and metrics.
Our Process
- Audit and Analyze
- Plan and tailor
- Create campaigns
- Optimization
Snapchat Case Study
King Of Paw came to us with the goal of reaching a return on ad spend of 2.5x through Snapchat advertising, with a budget of at least $4,000 per month. Using their existing assets and fine-tuning their target audience, we were able to achieve significant growth and surpass their initial goals.
The Strategy
Our initial goal was to drive conversions and expand the brand's audience reach through targeted advertising on Snapchat. By utilizing Snapchat's advanced targeting options and creating valuable lookalike audiences, we were able to achieve success for the brand.
- Recreate content repurposed for snpachat advertising.
- Leverage current audiences & new audiences using data
- Optimizing current landing page
The Success
We were able to see a 245% increase in website visits as well as a 65% increase on revenues. We were able to achieve a 2.72x ROAS using snapchat advertising.


Snapchat Case Study
King Of Paw's initial goal was to spend a minimum of $4k per month with a 1.5x ROAS on Snapchat. We utilized their existing asset and tweaked audiences which allowed us to scale.
The Strategy
Our strategy was optimizing for conversions off the bat and unlocking a new set of audiences for the brand. We were able to utilize snapchat's unique targeting and created valuable LAA audiences.
- Recreate content repurposed for snpachat advertising.
- Leverage current audiences & new audiences using data
- Optimizing current landing page
The Success
We were able to see a 245% increase in website visits as well as a 65% increase on revenues. We were able to achieve a 2.12x ROAS using snapchat advertising.
Increase in Revenue
Increase in Reach
Increase in ROAS