Call
SouzaFit is a rapidly expanding meal‑prep company with three brick‑and‑mortar kitchens serving busy professionals who prioritize health and convenience. Their chef‑curated menu rotates weekly and can be ordered for pickup, delivery, or on‑site retail. By August 2024, the brand had already proven demand for its product but lacked a cohesive digital strategy: its e‑commerce experience was stitched together with outdated tools, clunky redirects, and inconsistent branding. SouzaFit engaged Marz Agency to dismantle that patchwork, rebuild on a modern foundation, and unlock predictable, scalable growth across web, ads, and retention marketing.
Client Challenge
Despite having an online storefront, SouzaFit’s technology stack was a maze of third‑party plug‑ins and legacy platforms that slowed the site, caused errors, and made even simple updates painful. Customers encountered broken redirects and a dated interface that confused checkout and increased cart abandonment. Subscription orders were processed through several disconnected apps, creating billing inconsistencies and frequent support tickets. On the growth side, the brand lacked reliable tracking and cohesive creative for Meta and Google Ads, making it impossible to scale acquisition profitably. Lastly, retention efforts were limited to sporadic, manual emails sent from separate tools, resulting in low repeat‑purchase rates and no automated win‑back strategy.
The Marz Solution
Marz Agency began by migrating the entire operation to a single Shopify build, replacing a dozen disparate services with a lean, best‑in‑class app stack and repairing every redirect along the way. We launched a clean, mobile‑first UI that shortened load times by nearly half and immediately reduced customer support complaints. With a solid foundation in place, we rolled out full‑funnel Meta and Google campaigns—leveraging UGC videos, carousel ads, and branded static creative—while blending ABO and CBO bidding to test quickly and scale only the winners, achieving a 12.7× return on ad spend on $22K in media. Simultaneously, we implemented Klaviyo to automate welcome, abandoned‑cart, post‑purchase, subscription nurture, browse‑abandonment, and win‑back flows, turning email into a revenue engine that now drives 20 % of total sales. The result: $279K in new revenue, 110 active subscribers, and a unified customer experience that SouzaFit’s audience loves—from first click through lifelong retention.
Website:
2024
Services:
Paid Advertising That Delivered a 12.7X ROAS
We launched full-funnel Meta ad campaigns across prospecting and retargeting audiences using a mix of:
- UGC videos
- Carousel ads
- Branded static images
- Seasonal offers & cost-cap bidding
Using a combination of ABO and CBO structures, we tested and scaled winning creatives while maintaining a blended cost-per-purchase under $49 and a total ROAS of 12.7X.
Key Meta Ad Results
Ad Type | Spend | CPP | Link Clicks | Impressions | CPM |
UGC Videos | $6,317.50 | $48.23 | 1,801 | 317,991 | $19.87 |
Carousel Ads | $8,669.83 | $58.98 | 1,709 | 559,918 | $15.48 |
Cost Cap Static | $1,922.56 | $27.86 | 263 | 113,630 | $16.92 |
Total (All Campaigns) | $22,021.33 | Blended: ~$9.02 | 5,108 | 1.28M+ | $17.15 |
Paid Ad Performance: Meta + Google Ads
Metric | Value |
Ad Spend | $52,702.62 |
Impressions | 500K+ |
Link Clicks | 18,166 |
CTR | 2.35% |
CPC | $1.81 |
Estimated Revenue Attributed to Ads | $110,000+ |
Backend Retention Engine — 20% Revenue from Email Alone
With no retention infrastructure in place, we built out SouzaFit’s full email backend using Klaviyo:
Flows Built:
- Welcome Flow
- Abandoned Cart
- Post-Purchase
- Win back Flow
- Subscription Nurture Flow
- Browse Abandonment
Campaigns Sent:
- Weekly meal drops & promo campaigns
- Location-specific event emails
- Offers for inactive customers
- Customer features & testimonials
Impact:
- 20%+ of total revenue ($55,800+) attributed to email
42% average open rate (14% above industry standard) - 9.1% average CTR
- 38% re-engagement rate for paused subscribers
- 22% winback flow reactivation rate
Email became one of SouzaFit’s most profitable channels—replacing what would normally be weeks of manual customer management with fully automated, behavior-based communication.
The Outcome
In just 8 months, SouzaFit went from zero digital infrastructure to a high-performing, multi-channel brand with:
