Call
Pellino Scholarships is a nonprofit that supports students through scholarships and community programs. They came to Marz Agency to build a home for their mission, handle donations on their own site, and give supporters a clear way to get involved. We recommended WordPress so their team could publish updates fast, sell tickets for events, and grow their email list without extra friction.
Client Challenge
Their fundraising and profile lived on third-party pages with limited control over content, design, and data. Search visibility was weak because there was no dedicated site structure for programs, news, or impact stories. They needed ticketed events with simple checkout and attendance tracking. Donation reporting was shallow, which made it hard to spot trends or attribute campaigns. They also lacked a reliable way to collect emails for future events and appeals.
The Marz Solution
We planned and launched a new WordPress site at pellinoscholarships.org with a clean design, clear program pages, and simple calls to donate or register. We built a donation flow with suggested amounts, recurring options, automated tax-receipt emails, and a donor activity view for staff. We added an events hub with ticket sales, capacity controls, order confirmations, and attendee lists, giving the team a single place to manage signups. We connected form and checkout touchpoints to their email platform so every supporter can opt in and receive updates. For search, we handled keyword mapping, page titles, meta descriptions, headers, internal links, schema for Organization, Event, and Donation pages, an XML sitemap, and Search Console indexing. We set up analytics with GA4 and clear donation and event dashboards, including UTM tracking for campaigns. After launch, Pellino Scholarships now appears for branded searches, can sell tickets directly on the site, tracks donations with richer metrics, and captures emails for future events and fundraising.
Website:
2024
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