Call
Northeast Energy Conservation, Inc. (NECINJ) provides energy conservation services in New Jersey. They asked Marz Agency to build a real online presence and start driving local leads. The project needed a clean brand, a fast site, and simple tools their team could use day to day. We selected WordPress so updates are quick and content can grow over time.
Client Challenge
They had no website and no content for search engines to index. The Google Business Profile did not exist, so they were not showing on Google Maps for service searches. There was no logo, icon set, or brand kit to keep their look consistent. Everything had to be created and launched within one month.
The Marz Solution
We planned the site structure, designed the look, and built a new WordPress website in four weeks. Our team produced a logo, a color palette, typography, and custom icons so the brand feels clear and consistent. We wrote plain, service-focused copy with city and county coverage pages to match how people search. We implemented on-page SEO, title tags, meta descriptions, headers, internal links, schema basics, and image alt text. We set up fast hosting, SSL, and core speed fixes so pages load quickly. For local search, we created and verified the Google Business Profile, chose the right categories, added services and descriptions, uploaded photos, and published the first posts and Q&A. We matched NAP details across the site and profile and submitted the sitemap to search engines. After launch, NECINJ began showing on Google Maps for core service keywords in their area, and the new brand kit now supports a consistent look across the website and future marketing.
