Lila and Finch

Marz Agency scaled LNDN Gray with Google & Meta Ads, high-converting static creatives, email flows, Lila & Finch is a home-art brand by founders Chelsey (interior designer) and Adam (artist), creating timeless, ready-to-hang prints that bring warmth and character to everyday spaces. From botanicals and vintage still-lifes to countryside scenes, their collection is designed to stand beautifully on its own or fit seamlessly into any room.nd a structured social strategy.

Client Challenge

With a growing catalog and strong creative vision, Lila & Finch needed a paid-media engine that could consistently turn aesthetic interest into purchases. Their existing efforts on Google and Meta weren’t structured to capture high-intent shoppers (e.g., people searching for framed wall art, vintage prints, or botanicals) or to re-engage browsers who viewed products but didn’t complete checkout. Creative was not systematically versioned for each placement, and there was no durable prospecting-to-retargeting sequence—leading to inconsistent traffic, rising CPAs, and limited data to scale what worked.

The Marz Solution

We built a performance framework around Google Ads and Meta Ads tailored to how customers actually shop for art. On Google, we launched intent-led Search and Performance Max campaigns mapped to themes like “vintage wall art,” “botanical prints,” and “framed artwork,” pairing them with a clean product feed so bestsellers could surface automatically across Shopping and Discover. On Meta, we produced platform-native creative (1:1, 4:5, and 9:16 cut-downs) that showcased the artwork in real rooms, then sequenced campaigns from broad prospecting to pixel-based retargeting and dynamic product ads. We layered audience signals, creative testing, and offer variants to improve click-through and conversion while protecting ROAS. The result is a steady flow of qualified traffic, stronger add-to-cart behavior, and a scalable paid-media system that grows Lila & Finch’s customer base while staying true to the brand’s design-first aesthetic.

Client:

Lila and Finch

Website:

lilaandfinch.com

Date:

2025

Services:

Google Ads, Meta Ads