Call
J&J Processing is a payment‑services provider that approached Marz Agency with no social presence, no paid‑media history, and no digital lead‑generation system. Eager to fill its pipeline with merchants who needed reliable card processing—but conscious of budget constraints—the company’s leadership asked us to build a turnkey funnel that could deliver a steady flow of qualified inquiries at the lowest possible cost.
Client Challenge
Because J&J Processing lacked any prior digital framework, it had no audience data to guide targeting and no landing environment tailored to convert traffic. Generic home‑page visits were producing little more than bounce‑rate statistics, and the sales team was left cold‑calling prospects without pre‑qualification. The mandate was clear: create a digital presence from scratch, filter out unqualified leads before they reached the sales desk, and prove ROI quickly enough to justify ongoing ad spend.
The Marz Solution
Marz Agency designed a conversion‑focused landing page featuring a lead form embedded with qualifying questions to screen out low‑value submissions. We produced platform‑specific creative for Facebook and Instagram—short‑form videos, carousel ads, and static graphics—then launched a full‑funnel campaign that combined broad top‑of‑funnel prospecting with retargeting ads aimed at users who had engaged but not yet completed the form. Leveraging real‑time performance data, we honed targeting to business‑owner segments most likely to need payment processing, continually reallocating budget toward the highest‑quality traffic sources. Within weeks, the new system was generating more than 11 000 qualified leads at roughly $7 per lead, transforming J&J Processing’s acquisition model from outbound cold calls to an efficient, inbound pipeline driven by precision advertising and a purpose‑built web funnel.
2020
Services:
ADVERTISING TIME FRAME: 2 MONTHS
UPON COMMENCEMENT OF DIGITAL ADVERTISEMENTS, J&J PROCESSING SAW INCREASES IN THE FOLLOWING AREAS
