EcoGrass is a California‑based installer and distributor of premium, environmentally friendly artificial turf for residential and commercial landscapes. The company prides itself on providing water‑saving, low‑maintenance alternatives to traditional grass—an especially compelling value proposition in drought‑prone regions. Although EcoGrass had earned a loyal local customer base, its digital footprint lagged behind competitors: organic traffic was stagnant, domain authority was low, and qualified leads were scarce. Seeking to establish clear authority in the turf‑installation market and generate consistent inbound inquiries, EcoGrass partnered with Marz Agency to overhaul its organic marketing strategy and modernize its web presence.
Client Challenge
Before engaging Marz Agency, EcoGrass faced a perfect storm of technical and content‑related obstacles. Pages routinely took eight seconds—or more—to load, driving up bounce rates and eroding user trust. Fundamental SEO elements such as meta tags, alt text, and structured data were incomplete or missing altogether, making it difficult for search engines to understand the site’s relevance. The existing content was dated and failed to emphasize EcoGrass’s eco‑friendly benefits, installation expertise, or regional authority, leaving valuable keywords untapped. Internally, the site lacked a logical hierarchy: sparse internal links, unfocused landing pages, and no blog strategy hindered both user navigation and search visibility. Compounding these issues, the company’s Google Business Profile was sporadically updated, with missing service areas and minimal engagement—further limiting local search reach.
The Marz Solution
Marz Agency attacked the problem on three fronts: technical, content, and authority building. We began with a comprehensive audit, then implemented caching, image compression, and asset minification—slashing average load times to under two seconds and immediately improving user experience. Next, our content team crafted fresh, localized copy that highlighted the sustainability of artificial turf, the specifics of EcoGrass’s installation process, and California‑centric benefits. We launched a series of SEO‑optimized blog posts and redesigned service pages around high‑intent, long‑tail keywords to capture both homeowner and contractor searches. On‑site technical SEO fixes included revamped meta titles and descriptions, improved header hierarchy, and enriched alt text to facilitate accessibility and indexing. Off‑site, we secured authoritative backlinks, refined local directory listings, and implemented strategic indexation to ensure every update was reflected quickly in search results. Finally, we revitalized the Google Business Profile—standardizing hours, adding geotagged photos, and encouraging reviews—so EcoGrass could dominate local pack listings. Together, these initiatives transformed a sluggish, under‑performing website into a fast, content‑rich, and search‑optimized platform that now attracts qualified traffic and converts leads at scale.
One-Month Post Launch Snapshot
The first 30 days after relaunch confirm that EcoGrass’s new SEO foundation is working exactly as planned. Organic sessions are up 1,300—a clear sign that faster load times, structured data, and localized content are winning more search impressions and clicks. Improved on‑page messaging and streamlined quote forms have translated that traffic into 384 new inquiries (combined form submissions and phone calls), giving the sales team a record‑high pipeline so early in the season. Off‑site authority is accelerating as well: targeted outreach and share‑worthy blog articles have secured 150 additional quality referring domains, boosting domain authority and reinforcing top‑of‑page rankings for “artificial turf installer,” “eco‑friendly lawn alternatives,” and related California keywords. These early gains set the stage for sustained month‑over‑month growth as our content calendar and link‑building roadmap continue to roll out.
