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Crave Meal Prep Co. delivers chef-crafted, portion-controlled meals to busy professionals who want restaurant quality without the cooking. The company had proven demand—its subscriber base was split between two legacy ordering systems—but the customer experience felt fragmented and growth had stalled. Crave engaged Marz Agency to unify its digital presence, streamline subscriptions, and build a marketing engine that could scale week after week.
Client Challenge
Running two separate e-commerce platforms meant duplicate logins, inconsistent billing cycles, and a support team buried in manual adjustments whenever customers wanted to swap meals or skip a week. The existing sites were slow on mobile, carried little SEO value, and offered no clear upgrade path for paid advertising or lifecycle email. Without a single source of truth for subscriptions or performance analytics, it was nearly impossible to diagnose churn or launch targeted promotions.
The Marz Solution
Marz Agency built a brand-new Shopify site with a clean, mobile-first UI that lets customers start, pause, or edit meal plans in seconds. We migrated every active subscription—along with historical order data—from both legacy systems into one consolidated storefront, preserving billing schedules and coupon logic so there was no disruption in service. Technical SEO best practices (structured data, keyword-led copy, and sub-one-second core pages) laid the groundwork for organic discovery, while Klaviyo automations welcomed new sign-ups, nudged cart abandoners, and triggered “edit your box” reminders before each cut-off. Paid social and search campaigns then funneled qualified traffic to conversion-optimized landing pages, driving subscriber count from double digits to 180 active plans within the first quarter. Today, Crave Meal Prep Co. manages its entire growth funnel from a single dashboard—turning what was once a patchwork of tools into a seamless, scalable customer experience. Sources Ask ChatGPT
Website:
2025
Services:
Paid Advertising That Delivered a 15.9 X ROAS
We launched full-funnel Meta ad campaigns across prospecting and retargeting audiences using a mix of:
- UGC videos
- Carousel ads
- Branded static images
- Seasonal offers & cost-cap bidding
Using a combination of ABO and CBO structures, we tested and scaled winning creatives while maintaining a blended cost-per-purchase under $37 and a total ROAS of 15.9 X.
Key Meta Ad Results
| Ad Type | Spend | CPP | Link Clicks | Impressions | CPM |
|---|---|---|---|---|---|
| UGC Videos | $4,738.13 | $36.17 | 2,251 | 397,489 | $14.90 |
| Carousel Ads | $6,502.37 | $44.24 | 2,136 | 699,898 | $11.61 |
| Cost-Cap Static | $1,441.92 | $20.90 | 329 | 142,038 | $12.69 |
| Total (All Campaigns) | $16,516.00 | Blended: ~$6.77 | 6,385 | 1.60 M+ | $12.86 |
Paid Ad Performance: Meta + Google Ads
| Metric | Value |
| Ad Spend | $65,878.28 |
| Impressions | 625K+ |
| Link Clicks | 22,708 |
| CTR | 2.94% |
| CPC | $2.26 |
| Estimated Revenue Attributed to Ads | $137,500+ |
Backend Retention Engine — 32% Revenue from Email Alone
With no retention infrastructure in place, we built out SouzaFit’s full email backend using Klaviyo:
Flows Built:
- Welcome Flow
- Abandoned Cart
- Post-Purchase
- Win back Flow
- Subscription Nurture Flow
- Browse Abandonment
Campaigns Sent:
- Weekly meal drops & promo campaigns
- Location-specific event emails
- Offers for inactive customers
- Customer features & testimonials
Impact:
- 24%+ of total revenue ($68,800+) attributed to email
47% average open rate (20% above industry standard) - 9.4% average CTR
- 42% re-engagement rate for paused subscribers
- 18% winback flow reactivation rate
Email became one of SouzaFit’s most profitable channels—replacing what would normally be weeks of manual customer management with fully automated, behavior-based communication.
The Outcome
In just 8 months, SouzaFit went from zero digital infrastructure to a high-performing, multi-channel brand with:
