1776 Morristown is an upscale American restaurant and event venue situated just off the Morristown Green. The space pairs chef‑driven, seasonal menus with an expansive bar program and private Topgolf Swing Suites—offering guests everything from business‑lunch ambience to nightlife energy under one roof. Although word‑of‑mouth kept weekend tables full, the restaurant’s digital presence lagged behind the buzz on Main Street. In November 2024, ownership asked Marz Agency to craft a cohesive online identity that showcased 1776’s distinctive dining experience, elevated its special‑event program, and turned occasional diners into loyal brand advocates.
Client Challenge
The original website felt more like a static flyer than a modern hospitality hub—slow to load, confusing on mobile, and lacking clear calls‑to‑action for reservations or private‑event inquiries. Visual assets were limited to a handful of low‑resolution photos, making it hard to convey the venue’s architectural flair or its Topgolf suites. Social channels posted sporadically, leaving followers unaware of chef specials, live‑music nights, or holiday tasting menus. Meanwhile, inconsistent branding across Yelp, Google, and Instagram diluted credibility, and the site’s thin content offered little SEO value for search terms like “fine dining Morristown” or “group events near Morristown Green.” Together, these gaps suppressed organic visibility, hurt conversion rates, and left revenue on the table during shoulder periods.
The Marz Solution
Marz Agency relaunched 1776 Morristown’s website on a mobile‑first framework designed for speed and conversion, integrating one‑click OpenTable reservations, embedded event inquiry forms, and a dynamic menu manager that updates with seasonal dishes in real time. We established a consistent visual identity across all digital touchpoints—fonts, color palette, and voice—then filled the content pipeline with monthly professional photoshoots capturing chef creations, cocktail roll‑outs, and swing‑suite action. A local‑SEO overhaul added schema markup, optimized meta data, and geo‑targeted landing pages, immediately boosting rankings for dine‑in, brunch, and private‑event keywords. To convert that visibility into repeat visits, we deployed an email series timed around new menu launches and ticketed events, while a social content calendar kept Instagram and TikTok audiences engaged with behind‑the‑scenes reels and guest spotlights. Within the first quarter, organic impressions doubled, online reservations grew 48 %, and private‑event leads hit an all‑time high—cementing 1776 Morristown as a must‑visit destination in the region’s competitive dining scene.
Website:
2023
Services:
ADVERTISING TIME FRAME: 5 MONTHS
Since partnering with Marz Agency in November 2024, 1776 Morristown has seen significant growth across all digital metrics. Our strategic content creation and distribution approach has dramatically increased online visibility and engagement with potential customers.
WEBSITE PERFORMANCE
Content Creation
EMAIL MARKETING PERFORMANCE
Through our comprehensive digital marketing approach, Marz Agency has helped 1776 Morristown establish a strong online presence that accurately reflects their exceptional dining experience. The combination of professional photography, strategic content creation, and technical optimization has positioned 1776 Morristown as a leading dining destination in the area.
Monthly photoshoots capturing the restaurant’s ambiance, seasonal menu items, and special events have provided a continuous stream of high-quality content that consistently engages their target audience and drives reservation inquiries. This visual storytelling approach, combined with our technical SEO expertise, has transformed their digital presence and contributed to measurable business growth.
