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Krapf Legal, PA is a Florida‑based law firm dedicated to delivering high‑quality legal representation across a range of practice areas. Although the team enjoyed a strong reputation offline, its digital presence lagged behind client expectations: the website felt dated, organic visibility was virtually nonexistent, and Google Ads spend produced few qualified leads. To bring the firm’s online profile in line with its courtroom credibility, Krapf Legal partnered with Marz Agency for a comprehensive overhaul of web design, SEO, and paid acquisition.
Client Challenge
Before our engagement, Krapf Legal’s website lacked even the most basic onsite optimizations—page titles, meta descriptions, and URL slugs were either empty or generic, giving search engines little context to rank the firm for relevant queries. Content was equally sparse: no blog, thin service pages, and insufficient copy to satisfy Google’s quality signals. Technical gaps compounded the issue; there was no sitemap.xml or schema markup to guide crawlers, and several contact forms malfunctioned, undermining user trust. Meanwhile, the firm’s Google Ads campaigns were mis‑configured, targeting broad keywords with ad copy that failed to resonate, ultimately wasting budget and delivering a poor return on investment.
The Marz Solution
Marz Agency began with a full‑scale website audit and redesign, introducing a modern, professional layout and ensuring that every form worked flawlessly on desktop and mobile. We followed with a rigorous onsite‑optimization sprint: bespoke page titles and meta descriptions, a clean URL structure, internally linked content clusters, and newly written service pages enriched with keyword research to satisfy both user intent and search‑engine algorithms. A dynamic sitemap.xml and legal‑industry schema were implemented to accelerate indexation. On the paid side, we rebuilt Google Ads from the ground up, refining keyword targeting, writing persuasive ad copy tailored to specific practice areas, and introducing data‑driven bidding strategies alongside continuous A/B testing. Together, these initiatives transformed an underperforming web presence into a streamlined, lead‑generating asset—boosting organic rankings, improving ad efficiency, and positioning Krapf Legal, PA for sustained digital growth.
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2022
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