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Good Pillow
Shop Good Products is a eccomerce brand committed to improving sleep through thoughtfully designed orthopedic pillows. Founded by chiropractor Dr. Ryan Lee, their products promote spinal alignment and restorative rest. With a focus on quality and comfort, they bring innovative solutions to everyday health challenges—helping people sleep better, feel better, and live better.
Client Challenge
As a growing eccomerce brand in a highly competitive market, Good Pillow struggled with a fragmented digital strategy that limited their ability to scale. Without a cohesive marketing funnel or optimized website experience, their paid ads underperformed and failed to clearly communicate their value to new customers. They needed a full-funnel approach to improve ROAS, strengthen SEO, and convert more traffic into sales.
The Marz Solution
Marz Agency partnered with Good Pillow to overhaul their digital marketing and drive sustainable growth. We implemented a full-funnel strategy that combined high-performing UGC, branded content, and optimized ad funnels tailored to each stage of the customer journey. Our team rebuilt product pages to focus on conversion psychology—incorporating testimonials, feature breakdowns, and mobile-first CTAs.
On the advertising side, we launched segmented Meta and Google Ads campaigns targeting high-intent audiences, supported by algorithm-friendly creative testing and evergreen content that emphasized core benefits like posture correction and pain relief. Simultaneously, we developed a robust SEO plan focused on long-tail keywords to increase organic traffic and expand visibility in the wellness space.
Website improvements further reduced bounce rates and enhanced on-site engagement, making each advertising dollar go further. Over the course of 12 months, our work led to measurable gains in traffic, ROAS, and brand recognition—turning Good Pillow’s website into a high-converting sales engine.
Website:
2022
Services:
Advertising Timeframe: 12-Months
Good Pillow’s online performance grew substantially within the first few months of campaign launch. Increased reach, engagement, and ROAS allowed us to continue scaling paid media while maintaining healthy margins. Our work also boosted organic visibility, leading to long-term growth beyond just paid ads.
Immediate Impact: Good Pillow’s Early Wins with Marz
Paid Ad Performance: Meta + Google Ads
Metric | Value |
Ad Spend | $52,702.62 |
Impressions | 500K+ |
Link Clicks | 18,166 |
CTR | 2.35% |
CPC | $1.81 |
Estimated Revenue Attributed to Ads | $110,000+ |
