How to create inclusive content

Analyzing the Competitions Social Media

Being inclusive to your audience is an important factor when it comes to your content. Inclusivity shows your audience that you not only see them, but acknowledge them. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and concepts. Inclusivity is about acknowledging diversity. This gives everyone a chance to relate to your content while delivering your message.

Here are some things to keep in mind:

  • Accessibility for people with disabilities
  • Access to and quality of internet connectivity, computer hardware, and computer software
  • Computer literacy and skills
  • Economic circumstances
  • Education
  • Geographic location
  • Culture
  • Age (Older and younger people)
  • Language


Usability is about designing products to be effective, efficient, and satisfying. These factors measure the functionality of a product or design and whether or not it’s intuitive for the viewer.


Web accessibility means that people with disabilities can equally perceive, understand, navigate, and interact with websites and tools. With that in mind, your content should allow everyone to:

  • Perceive all interface or document elements.
  • Operate the controls easily and intuitively.
  • Understand the content.
  • Use different assistive technologies, devices, browsers, and operating systems to interact with the content.


Inclusive content should also encompass diversity in personal needs and experiences. We should all challenge ourselves to do better at including different communities, identities, races, ethnicities, backgrounds, abilities, cultures, and beliefs.

Here are some things you can implement to stay inclusive:

  • Access points of bias in your content and design practices
  • Use clear, simple, and thoughtful language.
  • Use responsive design that allows zoom and orientation changes.
  • Provide text alternatives for non-text elements, such as images and forms.
  • Take advantage of freely available accessibility checkers.
  • Check your color scheme.
  • Make social media posts accessible.

The Ongoing Effort

As you start applying these best practices, remember that building accessible, inclusive, and usable content takes dedication and continuous improvement. Ask your site visitors and customers for feedback on a regular basis. Pick the right tools to make your efforts more sustainable and effective.

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