MARZ AGENCY HELPED UPSCALE CAPITAL
Marz Agency helped Upscale Capital generate leads through targeted Facebook ads and website optimization. The ads drove traffic to Upscale Capital’s website, where visitors could learn more about the company and submit their contact information as leads. These efforts resulted in the generation of over 11,000 leads at a cost of $1.79 per submission.
Marz Services Used
CreatE Landing Page Optimized for Conversions
Create Custom Content for Facebook & Instagram Ads
Increase Sales Using Facebook & Instagram Ads
APPROACH
- High Quality social content that will engage the audience
- Obtaining & utilizing audience data within best algorithm practices
- Social Media Marketing designed to draw users to landing page & fill out a lead form
STRATEGY
- Created responsive content that will engage the audience
- Using achieved data to target the highest quality users most likely to engage with and visit the restaurant
- Optimally tailored digital campaigns that aggregated all engaged users and obtained brand new cold audiences most like the target audience
ADVERTISING TIME FRAME: 3 MONTHS
UPON COMMENCEMENT OF DIGITAL ADVERTISEMENTS, UPSCALE CAPITAL SAW INCREASES IN THE FOLLOWING AREAS
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Leads
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Total Clicks
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Website Visitors
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Impressions
FACEBOOK & INSTAGRAM: PAID AD PERFORMANCE
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Leads
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Total Clicks
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Click Through Rate (CTR)
$
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Cost Per Lead
$
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Cost Per Click
$
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Total Spent
