MARZ AGENCY HELPED MINK HAIR
Mink Wholesale Hair approached Marz Agency with a challenge to minimize ad spend and optimize their existing campaigns. Our team was also responsible for creating custom content to complement the user-generated videos the company was producing. We utilized tactics such as formatting the content for various platforms and utilizing Facebook, Instagram, Google, and Youtube ads to achieve the desired results. To further optimize their marketing funnel, we integrated Klaviyo flows into their email series. Through these efforts, Marz Agency was able to effectively address the challenges faced by Mink Wholesale Hair.
Marz Services Used
Increase Online Sales
Optimize Current Ad Spend
Decrease The Cost Per Purchase (CPA)
APPROACH
- Custom curated content chopped and revised appropriate for the specific platform
- Obtaining and utilizing audience data within best algorithm practices
- Social media marketing designed to draw cheapest traffic to website and convert with highest optimization rate
STRATEGY
- Optimize the current marketing funnels and mitigate any ad spend
- Drive traffic through Facebook & Instagram Top Of Funnel to get lowest CPA or cost per result
- Create a full funnel campaign with a middle of funnel retargeting campaign to achieve lowest CPA
ADVERTISING TIME FRAME: 12 MONTHS
Marz Agency was able to generate $7,870,433 in sales over the course of 12 months of advertising for this brand. The combination of user-generated content from the business owner and our custom content specifically tailored to the channel played a crucial role in achieving these impressive results.
HERE ARE SOME OF THE RESULTS ON FACEBOOK
ADVERTISING TIME FRAME: 12 MONTHS
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