Marz Agency Helped Je Moon & Associates
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Project Overview
21 Golf, a golf range, sought the assistance of Marz Agency to modernize their booking system and increase sales for range memberships and indoor golf simulator bookings during the off-season. Previously relying on a pen and paper system, 21 Golf wanted to move their booking process online. Marz Agency was able to help them achieve this goal and drive additional sales.
Marz Agency developed a new custom website for 21 Golf that included online booking capabilities for their indoor golf simulators. In addition, we created custom content to increase brand awareness and drive sales in the local area through a campaign on Facebook and Instagram.
THE CHALLENGE
- When the client approached Marz Agency, they had primarily relied on traditional advertising methods such as billboards, as well as personal networking through their connections. They had also experimented with advertising on LinkedIn but had limited success.
- In addition to their limited experience in digital marketing, the client also did not have a website, Google Business account, Google Analytics, or Google Search Console set up. This presented a significant challenge for Marz Agency as we needed to establish the client's online presence from scratch, which required more time and effort compared to optimizing an existing website.
THE SOLUTION
- Created responsive content that will engage the audience
- Drive traffic through Facebook & Instagram Top Of Funnel to get lowest Cost Per Lead
- Create a full funnel campaign with a middle of funnel retargeting campaign to achieve lowest Cost Per Lead
- Develop a comprehensive digital marketing strategy that would target website design and development, google account setup, and SEO optimization
Website Creation
- Website development
- Website content
- Website banners
- On-site SEO optimization
Branding
- Brand identity
- Brand logo
- Brand theme
