MARZ AGENCY HELPED HUDSON HOMEBUYERS
Hudson Homebuyers is was already a successful real estate investment company and was looking for additional marketing methods to generate motivated seller leads aside from direct mail & cold calling. Hudson Homebuyers came to us with the desire to begin paid traffic advertisements with the most optimal results possible for their spend.
INCREASE BRAND AWARENESS
INCREASE TRAFFIC TO LANDING PAGE & LEAD GENERATION FORMS
INCREASE LEADS FOR MOTIVATED HOME SELLERS
APPROACH
- Ad Creation: Static Image + Infographic video
- Traffic campaigns to landing page to fill out form on website (more intent)
- Lead generation campaigns on facebook to fill out facebook lead form (less intent)
- Obtaining and utilizing audience data within best algorithm practices
STRATEGY
- Compelling offer designed to draw users to landing page & facebook leads form
- Wide prospecting campaign to get potential leads into funnel
-
and then retargeting specific lists from CRM as well as any prospects that engaged or click on ads tracked by pixel
Optimally tailored digital campaigns that aggregated all engaged users and obtained brand new cold audiences most like the target audience
ADVERTISING TIME FRAME: 3 MONTHS
Hudson Homebuyers social presence grew tremendously once
beginning advertisements. Online growth in areas of
impressions, clicks & website visitors was extremely positive
while keeping costs to 75% less than the industry standard.
UPON COMMENCEMENT OF DIGITAL ADVERTISEMENTS, HUDSON HOME BUYERS SAW INCREASES IN THE FOLLOWING AREAS
+
0
%
LEADS
+
0
%
TOTAL CLICKS
+
0
%
WEBSITE VISITORS
+
0
%
IMPRESSIONS
FACEBOOK: PAID AD PERFORMANCE
0
LEADS
0
CLICKS
$
0
COST PER CLICK
0
PAGE VIEWS
0
IMPRESSIONS
$
0
AMOUNT SPENT
$
0
COST PER LEAD