MARZ AGENCY HELPED CAPRI COSMETOLOGY
Capri Cosmetology is a cosmetology school that came to us in need of driving more leads to sign up for their various different learning programs. Before starting with us they were obtaining leads on facebook at a high cost of ~ $300 per lead. After taking over and using our lead generation strategy we were able to cut cost to under $50 per lead – a dramatic 500% decrease.
Marz Services Used
Create Landing Page Optimized for Conversions
Create Custom Content for Facebook & Instagram Ads
Increase Sales Using Facebook & Instagram Ads
APPROACH
- High Quality social content that will engage the audience
- Obtaining & utilizing audience data within best algorithm practices
- Social Media Marketing designed to draw users to fill out lead form on facebook & landing page
STRATEGY
- Created responsive content that will engage the audience
- Using achieved data to target the highest quality users most likely to engage with and visit the restaurant
- Optimally tailored digital campaigns that aggregated all engaged users and obtained brand new cold audiences most like the target audience
ADVERTISING TIME FRAME: 3 MONTHS
Capri’s social presence grew tremendously once
beginning advertisements. Online growth in areas of
impressions, clicks & website visitors was extremely positive
while keeping costs to 75% less than the industry standard.
UPON COMMENCEMENT OF DIGITAL ADVERTISEMENTS, GET A RATE SAW INCREASES IN THE FOLLOWING AREAS
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Leads
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Total Clicks
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Website Visitors
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Impressions
FACEBOOK: PAID AD PERFORMANCE
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Leads
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Cost Per Lead
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Clicks
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Cost Per Click
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Impressions
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Amount Spent
