MARZ AGENCY HELPED BAMGAM
BAMGAM came to us in need of a paid social push for their buy a mask give a mask initiative. We were able to scale their promotion on facebook and achieve a 12X ROAS turning $20,000 in ad spend into over $240,000 in revenue.
Marz Services Used
Create Custom Landing Page Optimized for Conversions
Create Custom Content for Facebook & Instagram Ads
Increase Sales Using Facebook & Instagram Ads
APPROACH
- High Quality social content that will engage the audience
- Obtaining & utilizing audience data within best algorithm practices
- Fully optimize and scale out the facebook and instagram spend to generate as many sales possible.
STRATEGY
- Created responsive content that will engage the audience
- Using achieved data to target the highest quality users most likely to engage with and visit the restaurant
- Optimally tailored digital campaigns that aggregated all engaged users and obtained brand new cold audiences most like the target audience
ADVERTISING TIME FRAME: 4 MONTHS
BAMGAM was able to generate $240,000 in sales over 4 months. We were able to dynamically scale the store on facebook and instagram to it’s full potential as we doubled down on the advertising spend for facebook and instagram.
UPON COMMENCEMENT OF DIGITAL ADVERTISEMENTS, GET A RATE SAW INCREASES IN THE FOLLOWING AREAS
$
0
Revenue
+
0
%
Total Clicks
+
0
%
Website Visitors
+
0
%
Impressions
FACEBOOK: PAID AD PERFORMANCE
TOTAL SPENT: $20,000
Advertising Time Frame: 4 months
-92.18%
Advertising Time Frame: 4 months
-92.18%
0
+
Link Clicks
+248.50%
+248.50%
$
0
Cost Per Click
-65.77%
-65.77%
+
0
%
Landing Page Views
195.74%
195.74%
$
0
Cost Per LPV
-3.04%
-3.04%
0
Impressions
+8.05%
+8.05%
0
People Reached
+8.07%
+8.07%
$
0
CPM
-7.43%
-7.43%
Page Likes: 25,563
People Reached 1,452,362
Post Engagements: 257,390
+40.89%
+95.07%
+40.09%
Total Revenue: 20,000
Total Spend: 240,000
ROI/ROAS: 12x
+32.89%
+83.07%
+31.09%
