Email Marketing Campaigns For Business Growth
Email marketing campaigns have the power to connect businesses to their audience, which in turn may increase traffic, conversions, and revenue. According to a study conducted by Omnisend in 2022, the average return for email marketing is about $40 for every $1 business spend.
As you can see, email marketing should be a fundamental part of your digital marketing strategy. Continue reading to see how you can use 4 types of email marketing campaigns for your success.
What Are Email Marketing Campaigns
To put it simply, email marketing campaigns are a series of emails sent to consumers to boost engagement and promote products or services. That said, email marketing is so much more than this. If done properly, brands can keep their target audience informed, interested, and thinking of them when they’re ready to make a purchase. With so many people checking their emails regularly, businesses have the opportunity to make themselves known to a wider audience, 24 hours a day.
4 Effective Email Marketing Campaigns
There are many types of email marketing campaigns to choose from, each serving a different purpose. Below are a few proven effective email marketing campaigns. Tailor these to your needs to develop a successful email campaign.
1. Traffic Generation
One of the most common, and effective, uses of email marketing is driving traffic by getting as many clicks as possible. These emails work because they attract users who’ve already shown an interest in your brand. However, if interested users are going to click through to your website, they have to have a reason to. Spotify does this by sending their users relevant updates that encourage them to visit their site. For instance, Spotify sends users an email when an artist they follow releases a new song. This works because it appeals to a user’s interests, which increases the likelihood that they’ll click through to your website. Give your audience a reason to visit your site in your emails and watch your traffic increase.
2. Brand Awareness
Sometimes people visit your site and later decide that they’re not ready to make a purchase just yet. Email marketing can be a great way to ensure that when these users are ready to make a purchase, your business is the first one they think of returning to. Accomplishing this involves crafting informative emails and sending them consistently. Consistency is key because users won’t want to search for an email you sent months ago. Users will think of you when they’re ready to buy if you’re the last brand they interacted with. Your business can do this by sending emails that briefly share your background, product, and how to reach you. Doing this makes your business credible and connects you to your audience because now they know what it is you do and why.
Newsletters are a great way to connect to your audience because they demonstrate their value without obviously trying to sell to them. They provide consumers with relevant updates about your product, news about your business, and even some funny stories from your team. Newsletters are a diverse email marketing tactic because they can be whatever you want them to be. For a great example of how to create engaging newsletters, look no further than theSkimm. One newsletter was dedicated to thanking subscribers for supporting them as their business turned 5.
The post-purchase email is a great email marketing strategy that’s seldom used but
effective at building brand loyalty. The way it works is that a business will send a
customer an email following their purchase. In the email, the business will likely send a simple “thank you” for making the purchase. Something as simple as this can go a long way to show customers that you appreciate them. You can craft effective post-purchase emails by using automated email marketing that will send an email after the purchase. In the email, you can have a short and sweet message that thanks them. If you want to go above and beyond, your email can even include tips about the specific product. These may include how to take care of it and different ways to use it.
Crafting Email Marketing Campaigns For Your Needs
There are a few things to remember before you begin updating your email marketing strategy. Successful email marketing campaigns are always evolving. It’s not enough to send one email and expect that that’ll work. They require a specific goal, consistency, and frequent updates. Always assess the data to see if your campaigns are working, otherwise you risk annoying your audience and potentially losing valuable customers. Marz Agency is a full-service digital marketing agency that can help you create effective digital marketing campaigns. If you’re interested in launching a successful email marketing campaign or require guidance on any other digital marketing needs, reach out to Marz Agency today!
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