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10 Ways to go Viral on TikTok

Attaining TikTok Popularity

TikTok is a social media platform that has taken the world by storm. Today, it’s ranked as the sixth most popular social media platform in the world. TikTok has become the premier platform for individuals and businesses to showcase their talent, creativity, and humor. Going viral on TikTok can bring a lot of followers, fame, and even money. Just look at brands like Mejuri, Milkbar, and Station Cold Brew. Each of these businesses have gone TikTok famous and have the views to prove it. In this blog, we'll discuss a few proven ways to go viral on TikTok.

How Brands Can Benefit From Going Viral on TikTok

With one billion active users in 154 countries, TikTok is a great platform for brands to reach a wider audience. Brands that go viral on TikTok can benefit in many ways, including:

  1. Increased brand recognition Going viral on TikTok can help a brand increase its visibility and reach a wider audience.
  2. Improved engagement: TikTok allows brands to engage with their target audience in a fun and creative way. This can help build brand loyalty and increase customer engagement.
  3. New customer acquisition: By reaching a wider audience, TikTok can help brands acquire new customers and expand their customer base.
  4. Cost-effective advertising:TikTok provides a cost-effective way for brands to reach their target audience, compared to traditional advertising methods.
  5. Viral marketingTikTok's viral nature means that a brand's content can spread rapidly, resulting in increased brand awareness and reach.

Brands that utilize TikTok can reap the benefits of increased engagement, new customer acquisition, and cost-effective advertising. With a little time and energy, they can join the ranks of the many brands that have already gone viral.

10 Ways to go Viral on TikTok

There’s no shortage of ways to go viral on TikTok. Ultimately, it’s best to choose a few strategies and stick to them. With enough dedication, you’ll see your viewership, and maybe even sales, increase. Here are a few strategies to help you get started:

1. Learn the Algorithm

To make the most out of TikTok, it's important to understand how its algorithm works. TikTok's algorithm determines which videos are shown to users based on their interests and viewing history. Understanding the algorithm will better equip you to create content that will be seen by a wider audience. Consider researching online, reading TikTok blog posts and updates, and experimenting with different types of content.

2. Follow Trends

TikTok is all about staying up-to-date. Keeping an eye on current trends and incorporating them into your content can help increase your chances of going viral. Following popular influencers, joining groups within your niche, and using TikTok’s "Discover" page will keep you informed about current trends. After doing so, you'll be able to create relevant and engaging content that will be seen by a wider audience.

3. Use Hashtags

Research popular hashtags and include them in your videos to get more visibility. TikTok uses hashtags as a way for users to discover and interact with new content. The more relevant hashtags you use, the more likely it is that your content will be seen. Don't be afraid to use multiple hashtags in each video, just make sure they’re relevant to your content.

4. Find Your Niche

TikTok content requires creativity and originality. To stand out from the crowd, you need to find a niche that suits you best and focus on it. Whether it's dance, humor, or fashion, find what you're good at and showcase it to the world. By finding your niche, you'll be able to create content that demonstrates knowledge and passion. This will then increase the likelihood of your content connecting with your audience, in turn making virality more likely.

5. Be Authentic

TikTok users appreciate authenticity and originality. Don't try to be someone you're not. Instead, be yourself and showcase your unique personality, style, and talent. By being authentic, you'll be able to connect with your audience on a deeper level and create a loyal following.

6. Watch The Competition

Keep an eye on other TikTok users who have gone viral and learn from their content. See what they're doing that's working and apply that to your own content. Pay attention to the type of content they're creating, the hashtags they're using, and how they're interacting with their audience. You can also use tools like TikTok's "For You" page to see what types of videos are currently trending.

7. Use Viral Songs and Sounds

Using popular songs and sounds in your videos can help increase the chances of your content going viral. Stay up-to-date on the latest viral songs and sounds and incorporate them into your content. Make sure to use sounds that are relevant to your niche and add your own unique spin to them.

8. Stay Consistent

Consistency is key when it comes to going viral on TikTok. Make sure to post regularly and maintain a consistent style and vibe in your content. Consistency not only helps you build a following but also helps you establish your brand and reputation on the platform.

9. Promote Your Content on Other Platforms

Cross-promote your TikTok content on other social media platforms to reach a wider audience. The more exposure your content gets, the more likely it is to go viral.

10. Interact With Other Users

Interact with other TikTok users by commenting, liking, and sharing their content. The more you engage with the TikTok community, the higher your odds are of increasing your viewership.

Using TikTok Popularity For Success in 2023

TikTok is a great platform to showcase your talent and creativity. By understanding why individuals and businesses go viral on TikTok, you can increase your odds of having the same success. Start with a few of the above strategies and remain persistent. The key to success on TikTok is determined by your hard work and consistency. For marketing help or further insights, contact Marz Agency today!